About The Founder & Principal
Allen Ehrlich
Allen is an accomplished global marketing and sales leader with over 25 years of experience in the medical device, diagnostic and life sciences industries. His passion is commercializing innovative new products into healthcare markets including acute care, home, internet, direct-to-consumer and retail.
He has held leadership positions in commercial sales, product management, marketing, and distribution at Logic Ventures, ResMed, Kimberly-Clark (Halyard Health), Safeskin, Sommetrics, and Think Outside. He was instrumental in the growth at ResMed growing its mask portfolio five-fold and commercializing several market leading products.
He was a Founding Partner of Logic Ventures and the led successful exit of the company's products (aerosol medication delivery devices) to Flexicare Limited, a global supplier of medical devices with international presence in over 105 countries.
He received his bachelor’s and master’s degrees in business administration from the Kelley School of Business, Indiana University and studied international business in Tilburg, The Netherlands.
Expertise working with a variety of medical device, diagnostic and life science brands.
WHAT WE DO
The ECG Advantage
Ehrlich Consulting Group specializes in commercial product marketing, marketing strategy/tactics, sales/sales operations and distribution for companies in the medical device industry. We provide a hands-on, insight driven, results oriented approach for the medical device, diagnostics, and life sciences industries.
EXPERTISE & EXPERIENCE
How We Can Help
Our passions are commercializing and marketing products, understanding the voice of the customer, working with key opinion leaders (KOLs), as well as leading sales and marketing processes. Having managed product lines with sales of over $250 Million & launched over 60 new products driving brands to #1 market share, we know that our years of experience in the industry can make all the difference.
Do you need help with your marketing, sales or commercial execution that is time sensitive and don’t have the resources or time to recruit and hire? If there were three projects that you need to get done immediately that would make you sleep better at night, what would they be?
That’s where ECG comes in to help you with, for example, pricing, marketing, and competitive analysis, as well as distribution channel strategy, product launch and more! ECG is your source to help you today with those projects that you needed done yesterday.
Areas of expertise
Global Product Management
Sales & Sales Operations
Go-to-Market Strategy & Launch Execution
Business Development & Channel Distribution
Marketing Strategy & Tactics
Marketing & Business Plans
International Markets
Product Roadmap & Development
Sales Enablement
Reimbursement
industry experience
Hospital
Home-care
Long-term Care
Medical Channel Distribution Partners
Respiratory
Surgical Products & Equipment
Wound Care Products
Infection Control
ENT & Plastic Surgery
Digital & Connected Health
IVD Diagnostics
Ophthalmology
Gastroenterology
Diagnostic & Therapeutic
who we work with
We work with CEOs, COOs, Chief Commercial Officers, VPs or SVPs of Marketing and Sales of established or start-up medical device, diagnostic and life science companies that have gaps in their organization and need services such as:
New Product Development
Product Portfolio Management
Strategic Global Commercial Marketing
Go to Market Strategies
Business Development & Channel Distribution
Global Product Management
CONNECT WITH US
Get In Touch
Contact Us
(760) 456-7737
allen@ehrlichconsultinggroup.com
Skype: allen.ehrlich2
Getting started with Ehrlich Consulting Group is simple. Let us know how we can help you with your business goals. Complete the form to tell us more about your project, or if you would rather discuss your project over the phone, schedule a meeting via our online client scheduler.